MCTC Board Agendas
Mendocino County Tourism Commission Board of Directors
The Mendocino County Tourism Commission Board of Directors meets the 2nd Thursday of every other month at 2:00 PM (unless posted otherwise). Typical meeting locations: 105 West Clay Street, Ukiah
Printed Hard Copies: The MCTC BOD adopted a Printing Policy (3/8/2016) that allows for a charge of .25/sheet for B&W and .50/sheet for Color copies of requested MCTC documents.
Please note that any mailing fees would be an additional charge for the requesting party.
Upcoming Meeting:
DATE: Thursday, June 6, 2025
TIME: 2:00 PM
PLACE: Visit Mendocino County: 105 W Clay St, Ukiah, CA 95482, and Mendocino Coast Healthcare Foundation, 130 N Main Street, Fort Bragg, CA 95437
2025 Board Agendas
2024 Board Agendas
2023 Board Agendas
08/10/2023 Board Meeting Minutes
Financial Statements August 2023
Adjusting Journal Entry Letter
BookDirect Performance Summary
Quarter 1 report: July – September 2023
2022 Board Agendas
12/7/2021 Festival and Marketing Meeting Minutes
Festival Coordinator (Contractor)
Google Analytics December 2021 vs December 2020
Google Analytics December 2021 vs November 2021
BookDirect Performance Summary
10/5/2021 Finance Meeting Minutes
11/9/2021 Finance Meeting Minutes
2021 Board Agendas
2020 Board Agendas
Google Analytics July 2020 vs July 2019
Google Analytics July 2020 vs June 2020
Executive Director Report
9:30 AM MCTC Board of Directors Meeting
MCTC Board Agenda 1/14/2020
8. BOD Minutes 12/10/2019
8. November 2019 Financials
14. Quarterly Report July to Sept 2019
10:30 AM Board Ethics and Role in MCTC as an Organization
DIA BOD Handbook Reference (MCTC Board please read in advance)
1:00 PM VMC Executive Director, Travis Scott
Orange Binder Orientation: “Board” Link
1:40 PM Public Relations Agency
2:00 PM Marketing Agencies
TheorySF
Media Matters WorldWide
2:20 PM Social Media Coordinator
2:40 PM Personnel Committee (Closed Session)
2019 Board Agendas
V. b. June 2019 Financials_Preliminaries
VII. a. VMC Quarterly Report_April 2019 to June 2019
VII. b VMC Annual Report FY 18/19
VII. c. Community Collabs & Participation July + August
IX. b. MMWW Media Plan 2019_2020
IX. c. Happyland Players Guide
IX. d. PR 2018_2019 Wrap-up Report
IX. e. VMC Impact Report_July 2019
V. b. June 2019 Financials_Preliminaries
VII. a. VMC Quarterly Report_April 2019 to June 2019
VII. b. Community Collabs & Participation_July 2019.
IX. c. MMWW Media Plan 2019_2020
IX. d. Happyland Players Guide
IX. e. PR 2018_2019 Wrap-up Report
IX. f. VMC Impact Report_July 2019
2018 Board Agendas
VI b1. Board of Supervisors Presentation
VI b2. Board of Supervisors Presentation Notes
VI e. MCTC BYLAWS REVISION 13 (TS JB updates 10/25/18)
VII a. MCTC Lodging Promotional Policy
VII b1. VMC Media Plan Campaigns & Budget 20181210-20190630
VII b2. Media Matters WorldWide Presentation
CONSENT AGENDA ITEMS
a. ACTION ITEM: Approve Minutes from December 12, 2017 Meeting
b. ACTION ITEM: Approve November Financials
CIVITAS PRESENTATION – Civitas Advisors Presentation: Steps to Convert from Annual to 5 – year TBID Renewal Structure
EXECUTIVE DIRECTOR REPORT
a. VMC Office Update
b. Strategic Plan Update
c. MCTC/BID Board Seats Update
MARKETING COMMITTEE UPDATE
a. Chair Report
ORGANIZATIONAL DEVELOPMENT COMMITTEE UPDATE
a. Chair Report
b. Organizational Development Calendar on Trello
FINANCE COMMITTEE UPDATE
a. Chair Report
b. Treasurer’s Report Out from 11-14-17
PERSONNEL COMMITTEE UPDATE
a. Chair Report
FESTIVAL COMMITTEE UPDATE
a. Chair Report
VISITOR SERVICES COMMITTEE UPDATE
a. Chair Report
CANNABIS TASK FORCE UPDATE
a. Chair Report
2017 Board Agendas
CONSENT AGENDA ITEMS:
a. ACTION ITEM: Approve Minutes from November 14, 2017 Meeting
b. ACTION ITEM: Approve VMC Late Payment Policy Draft
c. ACTION ITEM: Approve Treasurer’s Report for 11/14/17 MCTC BOD Meeting
EXECUTIVE DIRECTOR REPORT
a. VMC Office Update
b. Strategic Plan Update
c. BID/MCTC Board Seats Update
MARKETING COMMITTEE UPDATE
a. Marketing Committee Chair Report
b. Requested Discussion: Feedback on proposed Quarterly Report Format
c. Theory SF Website Design Presentation
Please Note: This website creative is NOT final. This is an opportunity for Board Members to see progress and offer input.
ORGANIZATIONAL DEVELOPMENT COMMITTEE UPDATE
a. Organizational Development Committee Chair Report
b. Trello Organizational Development Calendar
FINANCE COMMITTEE UPDATE
a. Finance Committee Chair Report
b. ACTION ITEM: Approve October Financials
c. ACTION ITEM: Approve 2015/16 Audit
PERSONNEL COMMITTEE UPDATE
a. Personnel Committee Chair Report
b. ACTION ITEM: Approve VMC’s Injury & Illness Prevention Program
c. ACTION ITEM: Approve VMC’s Employee Handbook
FESTIVAL COMMITTEE UPDATE
a. Festival Committee Chair Report
VISITOR SERVICES COMMITTEE UPDATE
a. Visitor Services Chair Report
CANNABIS TASK FORCE UPDATE
a. Cannabis Chair Report
ACTION ITEM: Approve Minutes from October 25, 2017 Meeting
EXECUTIVE DIRECTOR REPORT
a. Strategic Plan Update
b. Update on New VMC Website Design
c. BID/MCTC Board Seats Update
d. ACTION ITEM: Approve 1st Quarter Draft Marketing Report
MARKETING COMMITTEE UPDATE
a. Marketing Committee Chair Report
ORGANIZATIONAL DEVELOPMENT COMMITTEE UPDATE
a. Organizational Development Chair Report
FINANCE COMMITTEE UPDATE
a. Finance Committee Chair Report
b. ACTION ITEM: Approve VMC Late Payment Policy Draft
PERSONNEL COMMITTEE UPDATE
a. Personnel Committee Chair Report
FESTIVAL COMMITTEE UPDATE
a. Festival Committee Chair Report
VISITOR SERVICES COMMITTEE UPDATE
a. Visitor Services Chair Report
CANNABIS TASK FORCE UPDATE
a. Cannabis Chair Report
ACTION ITEM: Approve Minutes from September 12, 2017
MARKETING COMMITTEE UPDATE
a. Marketing Committee Chair Report
b. Presentation by Theory SF of proposed New Marketing Platform Concept and Logo for VMC
c. ACTION ITEM: Approve New Marketing Platform Concept and Logo for VMC
EXECUTIVE DIRECTOR REPORT
a. Strategic Plan Update
b. BID/MCTC Board Seats Update
c. ACTION ITEM: Approve VMC’s 4th Quarter Report DRAFT
d. ACTION ITEM: Approve VMC’s 2016/17 Annual Report DRAFT
ORGANIZATIONAL DEVELOPMENT COMMITTEE UPDATE
a. Organizational Development Committee Chair Report
FINANCE COMMITTEE UPDATE
a. Finance Committee Chair Report
b. ACTION ITEM: APPROVE 1st Quarter Financials (July, August, September)
c. ACTION ITEM: APPROVE 2015/16 Audit
d. ACTION ITEM: APPROVE 2016/17 Financials
PERSONNEL COMMITTEE UPDATE
a. Personnel Committee Chair Report
b. ACTION ITEM: Approve MCTC Executive Director Goal & Bonus Criteria DRAFT
FESTIVAL COMMITTEE UPDATE
a. Festival Committee Chair Report
VISITOR SERVICES COMMITTEE UPDATE
a. Visitor Services Chair Report
CANNABIS TASK FORCE UPDATE
a. Cannabis Chair Report
ACTION ITEM: Approve Minutes from August 15, 2017 Meeting
CITY OF UKIAH PRESENTATION – Ukiah on Ice is requesting $10,000 Platinum Level sponsorship for 2017 downtown ice skating rink
a. ACTION ITEM: Approve or modify request for sponsorship
EXECUTIVE DIRECTOR REPORT
a. Strategic Plan Update
b. BID/MCTC Board Seats Update
c. ACTION ITEM: Approve VMC’s 4th Quarter Report
d. ACTION ITEM: Approve VMC’s 2016/17 Annual Report
ORGANIZATIONAL DEVELOPMENT COMMITTEE UPDATE
a. Committee Chair Report
MARKETING COMMITTEE UPDATE
a. Committee Chair Report
FINANCE COMMITTEE UPDATE
a. Committee Chair Report
b. July Financials
c. MCPF Report Out
PERSONNEL COMMITTEE UPDATE
a. Committee Chair Report
FESTIVAL COMMITTEE UPDATE
a. Committee Chair Report
VISITOR SERVICES COMMITTEE UPDATE
a. Committee Chair Report
CANNABIS COMMITTEE UPDATE
a. Policy Letter of Recommendation
b. ACTION ITEM: Approve Cannabis Policy Recommendation to transfer responsibility for management and
coordination of cannabis tourism efforts from MCTC to MCPA
Consent Agenda Items
a. Approved July 11, 2017 Meeting Minutes
b. Approve June Financials
Trademark Update:
a. ACTION ITEM: APPROVE TRADEMARK PROPOSAL – Document Pending
Executive Director Report
a. Strategic Plan Update – No Document
b. Foreign Sales Missions Report – No Document
c. BOD/BID Board Seat Recruitment Update – No Document
Organizational Development Committee Update – No Document
Marketing Committee Update – No Document
Finance Committee Update – No Document
Personnel Committee Report – No Document
Festival Committee Update – No Document
Visitor Services Committee Update – No Document
Cannabis Task Force Update – No Document
Consent Agenda Items
Approve June 20 & May 10, 2017 Meetings
May Financials
AR Aging Report – Document available at meeting
AP over 30 Report – Document available at meeting
Check Register – Document available at meeting
Strategic Plan Update – No Document
Trademark Update – No Document
Committee Approval Thresholds – No Document
Executive Director Report
May/June Team Report – Document Pending
ACTION ITEM: Approve Draft Letter to the Army Corp of Engineers
Organizational Development Committee Update – No Document
Marketing Committee Update – No Document
ACTION ITEM: Theory SF Contract Approval
Finance Committee Update
Risk Assessment Update – No Document
2015/16 Audit Update – No Document
Personnel Committee Update – No Document
Festival Committee Update – No Document
Visitor Services Committee Update – No Document
Approve March Meeting Minutes
Board Announcements
– VMC Membership Policy
Consent Agenda Items
– Approve February Financials
– Approve 2017-18 Budget
– Approve Redwood Coast Chamber Agreement
Bid Advisory Report
Strategic Plan
– Project Manager Discussion and Assignment – No Document
Organizational Development Committee Update
– Chair Report
– Board Training
Marketing Committee Update
– Chair Report
– Theory SF Strategy Phase One
– Marketing Report
Finance Committee Update
– Chair Report
Personnel Committee Report
– Chair Report
Festival Committee Update
– Chair Report
Visitor Services Committee Update
– Chair Report
Executive Director Report
– Team Report
MCTC Board Meeting Agenda_03/14/17
Approve Minutes from the February 2017 Meeting
Consent Agenda Items
Closed Session Report – no document
Board Announcements – no document
BID Advisory Report Update – no document
Adoption of 3-Year Strategic Plan
Review & Adopt the Quarterly Report
Organizational Development Committee Update
—Board Training
Finance Committee Update
–Finance Committee Chair Report – no document
Marketing Committee Update
—Marketing Committee Chair Report
–Contracts Update
—Koli Communications
—Theory SF
—CCMedia
—Marketing Report
Personnel Committee Report
–Personnel Committee Chair Report – no document
Visitor Services Committee Update-none
Executive Director Report
—Team Report
MCTC Board Meeting Agenda_02/15/17
December Board Meeting Minutes
Consent Agenda Items
Approve tax attorney quote to review previous audit reports
Approve proposed 2017-18 working budget
Approve working budget for Marketing & PR
Approve November & December Financials
Approve Record Retention Policy
Approve the $2500 Via Magazine Emarketing Opportunity
Interim & Executive Director Search Process – no document
Approve Executive Director Departure Plan
Redirecting Welcome Sign Funds for Highway 101 Billboard
Approve Recommended Almost Fringe Festival Logo
Marketing, Sales & Communication Summit Report
Personnel Committee Closed Session Report
Board Updates
–Welcome New Board Members – no document
–Election of Officers (Chair, Vice Chair, Secretary & Treasurer) – no document
—Committee Designations
–Board Retreat/Board Training – no document
BID Advisory Report Update
–Report Timeline
–Budget consideration for the Mendocino County Arts Council for $14,400
–Reserve/Contingency Fund Policy
Strategic Plan Update
—Coraggio Group Work Update
—List of Participants in Process
–March 6 Joint MCTC & BID Advisory Meeting – no document
–Other Upcoming Opportunities – no document
Finance Committee Meeting Update
–Finance Committee Chair Report
–Final Transfer of MCPA Funds
—Review & approve recommended budget modifications
Marketing Committee Meeting Update
—Marketing Committee Chair Report
–Marketing Agency Finalists & Final Decisions
—Draft Scope of Work for 2016-17 & 2017-18
—Mortar Agency Memorandum of Understanding | 2016-17 | 2017-18
—SFTheory Agency Memorandum of Understanding | 2016-17 | 2017-18
—Marketing Report
Personnel Committee Report
–Personnel Committee Chair Report
Festival Committee Report
–Festival Committee Chair Report
Visitor Services Committee Report
–Visitor Services Committee Chair Report
Executive Director Report
—Team Report-July-January
2016 Board Agendas
MCTC Board Agenda_12/13/16
Approval of Minutes
–October 12, 2017 – document coming
—November 9, 2017
2014-15 Audit Recommendations Report
—MCTC Response Report
Strategic Plan Update
—Contract & Tentative Schedule
Cannabis Action Plan Draft
Board Updates
–Mendocino County Progress on Filling MCTC Board Seats – no document
—Large Coastal Notice
—Nicole French Correspondence
–BID Advisory Board Update – no document
–Joint MCTC Board & BID Advisory Board Meeting – no document
Finance Committee Update
—October Financials
—Review and Approve Capitalization Policy
Budget Requests
—Approval of Holiday Gift Budget for VMC Staff & Contractors
—Family Travel with Coleen Kelly Proposal
—Supporting Documents
Quarterly Report
Marketing Committee Update
–Final Marketing Agency Candidates
—Circlepoint – download proposal
—Mental Marketing – download proposal
—Mortar – download proposal
—TheorySF – download proposal
—Marketing, Sales and Communication Summit Update
Personnel Committee Report
–Closed Session Report
–Update on Richard Strom – document coming
Visitor Services Committee
–Visitor Services Update – no document
–Santa Rosa Sales Mission for 2017 – no document
—Mendocino County Employee Incentive Program Plan 2017-18
Ukiah on Ice Update – no document
MCTC Board Meeting Agenda
10/12/16 MCTC Board Meeting Minutes – document coming
Conflict of Interest Policy
—Code
—Memo
Board Updates – no document
Finance Committee Update
–Treasurer’s Report – no document
—September Financials
–MCTC 14-15 Audit Report Recommendations & Responses
Mid-Year Budget Review
—Mid-Year Budget Review Comparisons
—Mendocino County TOT & BID Report 2010-2016
—Proposed Budget Changes
Marketing Committee Update
—Marketing & Communications Summit
—Marketing Agency RFP Draft
Fort Bragg Tourism Research Study Partnership Proposal
Personnel Committee Report – no document
Personnel & Contractor Updates
–DCI Contract Update – no document
—Campolmi Media Services
–New MCTC Employee Hires – no document
—New Contracted Social Media Coordinator
MCTC Visit Center Hours of Operation – no document
MCTC BOD Agenda_10/12/16
Presentations
– Coraggio Group
– City of Ukiah
— Request Letter (City of Ukiah)
— Sponsorship Packages (Ukiah on Ice)
Closed Session Report – no document
MCTC BOD Minutes_09/14/16
MCTC Board Updates
– 2017 Large Coastal Lodging Operator – announcement only
– Board Recruitment Discussion – no document
Brown Act Training – no document
Conflict of Interest Policy
– Code
– Memo
Marketing Committee Update – none
Marketing Updates
– DCI Agreement
– DCI Performance – no document
— DCI Report
– Cooperative Advertising Program Report
– Hidden Object Game
Festival Committee Update
– Grant Funding Award Report
– Replacement of the Party for the Planet Event with a Mendocino County Fringe Festival – see example by CLICKING HERE
Finance Committee Update
– Treasurer’s Report – no document
– 2014-15 Audit Report
— 2014-15 Financials
— Audit Recommendations
– August 2016 Financials
– MCTC Executive Director Travel Expense Policy
– Merger
Mileage Reimbursement & Company Car Discussion
– Current MCTC Travel Policy & IRS Policy
– Update on Asset Ownership – no document
– Vehicle Lease Verses Purchase – no document
Executive Director Priority Discussion – no documents
item-v_08-09-16_bod-minutes_draft
item-vi_tot-bid-cumulative-totals-2010-16
item-vi_mctc-final-tot-inv-no-16_6
item-vi_2014-16-bid-assessment-match
item-vi_june-2016-financials-final
item-vi_2016-september-fc_car-lease
item-vi_2016-17-modified-budget-comparison
item-vii_vmc-strategic-planning-proposal
item-vii_strategic-plan-development-recommendation
item-x_marketing-plan-presentation
item-x_2016-17-master-marketing-outreach-calendar_sept2016
item-x_2016-17-cooperative-advertising-programs-participation-form
item-xi_2016-17-mctc-event-program-funding-info-application
item-xii_visit-mendocino-county-booking-com-partnership
item-xii_booking-com-recommendation
item-xiii_executive-director-report-_-augsept2016
Cloud Tuneup and Social Media Audit
16-17 MCTC County Services Agreement
BID Overpayment reconcile email
2016-17 budget draft approved 06-02-16_FC
Finance Committee Notes on recommended adjustments to 16-17 FY Budget
April 2016 Financials for Board Mtg
MCTC Meeting Doodle Poll Results
Partner Relations Report April to June
Marketing Comm. Board Report June 2016
2016-17 Visit Mendocino_California Collective Proposal
Burrelle’s Luce 2016 Annual_Renewal
KOLI Communications VMCCONTRACT16-17
MktgComm Coordinator agreement 16-17
MktgComm Coordinator SOW 16-17
Q3 2015-16-final_Quarterly Report
ASR.Hotel Feasibility Analysis RFP_040616
L.VMC Hotel Feasibility Study_010516
2016-2017BID REPORT BASE DOC_03302016
Clarification for the MCTC Organizational Development Committee regarding the Bylaw
MCTC-BID RECOMMENDATION FOR BOARD APPOINTMENTS
MCTC-BYLAWS, BID ADVISORY BOARD_Article 2